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Created to shine a light on the continent’s gaming ecosystem, ICE is Africa’s only B2B gaming event. Attended by over 80 local and international business suppliers, it is intended to drive commercial growth and help industry officials to fully capitalise on the nation’s market potential.
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ICE Africa
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Euro Games Technology Debuts at ICE Africa
Used as a showcase by gaming designers and distributors, ICE is attended by some of the biggest names in the sector, with one of the highlights of this year’s exciting event being the long-awaited debut of Euro Games Technology at an African convention.
✅ICE Africa continues to attract acclaim from the entire gaming ecosystem with 66 media channels drawn from 24 countries confirming their support for the second edition of the prestigious pan-African event. See more: https://t.co/iq59gbUPrP @iceafricaza pic.twitter.com/S99dcqL2wf
— Login CasinoEU (@LoginCasino_eu) August 14, 2019
About Euro Games Technology
As a global scale gaming manufacturer, Euro Games Technology (EGT) has representative offices around the world. Headquartered in Bulgaria, the company also has bases in a number of other European countries, along with Africa, Asia, and both North and South America. EGT’s portfolio is extensive, covering everything from video slot games through to gaming machines, multiplayer solutions, casino management systems, and integrative play. Holding various certificates from regulatory agencies across the globe, their products are compliant with gaming laws in a large number of jurisdictions.
Stating that their overarching goal is to drive continual innovation within their industry, EGT utilise the latest technologies in their many portfolio offerings, enjoying worldwide renown and commanding a great deal of respect from those working within or familiar with their highly specialist sector.
Stating that their overarching goal is to drive continual innovation within their industry, EGT utilise the latest technologies in their many portfolio offerings, enjoying worldwide renown and commanding a great deal of respect from those working within or familiar with their highly specialist sector.
About Custom Gaming Solutions
In order to take their latest technology to ICE, EGT worked closely with their African distributor, Custom Gaming Solutions (CGS). Founded 16 years ago, CGS controls the distribution, maintenance, and spare parts supply of its international partner as well as a number of other brands. Indeed, it is Custom Gaming Solutions that recently enabled several installations on the part of EGT within Africa, at locations including Kenya, Mozambique, South Africa, Uganda, and Zambia, while also introducing the company’s R8 automated roulette to several local gaming providers. Having worked with EGT for over ten years, Custom Gaming has helped the company to not only introduce its portfolio to the African market, but build a strong and successful presence on the continent.
EGT and CGS at ICE
Thanks to a partnership that has spanned over a decade, EGT’s products can now be played at casinos across Africa. With the company’s presence on the continent going from strength to strength, their decision to showcase their portfolio at ICE was a natural next step for the two gaming tech giants. Displaying a complete selection of their wares over the course of the convention, EGT, CGS, and the former’s subsidiaries, EGT Multiplayer and EGT Interactive, managed to showcase an array of equipment so diverse that it covered most conceivable B2B needs.
The cabinets on display included those that had already debuted at ICE in London, with the breadth and complexity of the technology on show demonstrating the company’s commitment to investing ever more heavily in the continuing success of their African venture. As Steve Diversi, co-founder and managing director at CGS, explained: “Our partnership with Euro Games Technology goes back over 10 years." He went on to discuss the strong relationship the company had built within the African gaming market and the pride they take in their "long-term cooperation with EGT." With these two commercial powerhouses seemingly committed to the continuation of their relationship and their ongoing attempts to diversify the African gaming market, which have already resulted in a 30 percent increase in machines in the country, the remainder of 2019 could mark some big changes for this already rapidly evolving sector.
The cabinets on display included those that had already debuted at ICE in London, with the breadth and complexity of the technology on show demonstrating the company’s commitment to investing ever more heavily in the continuing success of their African venture. As Steve Diversi, co-founder and managing director at CGS, explained: “Our partnership with Euro Games Technology goes back over 10 years." He went on to discuss the strong relationship the company had built within the African gaming market and the pride they take in their "long-term cooperation with EGT." With these two commercial powerhouses seemingly committed to the continuation of their relationship and their ongoing attempts to diversify the African gaming market, which have already resulted in a 30 percent increase in machines in the country, the remainder of 2019 could mark some big changes for this already rapidly evolving sector.