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Lets talk about fast food for 30 seconds
By Wandile Sihlobo Date uploaded: 5 May 2018 |
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In our continued efforts to provide readers with as many diverse, different and interesting opinions we have decided to publish content from Wandile Sihlobo (with his consent) on our website.
In this piece he takes a quick look at an even faster industry. The fast food industry in South Africa. While we look to cover the industry as a whole on our South Africa's Food and Beverages Sector page, the article below makes for interesting reading. Below the article as taken from Wandile's website |
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About Wandile:
Wandile Shilobo
Wandile Sihlobo is an agricultural economist and head of agribusiness research at the Agricultural Business Chamber (Agbiz) in South Africa. He is a columnist for Business Day and Farmers Weekly magazine. Sihlobo has previously served as an economist at Grain South Africa. He holds a Master of Science degree in Agricultural Economics from Stellenbosch University.
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The Relative Contribution of Black Farmers to South African Agricultural Production
My good friend, Michael McDougall, at EDF Man Capital Markets in NY, released a nice titbit yesterday about the US fast food industry.
He noted that “there are over 200,000 fast food stores in the US and the industry employees over 4 million people, adding 200,000 in 2015 alone. Hamburger chains dominate with a 30% market share, pizza 15%, sandwich shops 12%, Chicken 8% and Mexican food 7%” and the rest are unspecified food joints.
This prompted me to look at the South African picture, so I did a quick search and came across an interesting report by Insight Survey which spells out the current market dynamics of the South African fast-food industry. It’s evident from the report that South Africans love their chicken. The chicken was flying high, accounting for more than a third of the total fast food market, followed by burgers, pizza and fish reeling in at fourth place.
In 2016, the number of chicken joints was 1 504.
Trailing behind by just a handful of stores, burgers, were also amongst the country’s fast food favourites with 1 493 outlets. The pizza was third on the list with 999 stores. Fish are perhaps not a favourite of many, with just 376 fast food joints. Other unspecified joints totalled 410 (see featured image below).
I should have warned you that reading this article might give you ideas of approaching one of these delectable fast food joints. Unfortunately, I won’t be joining you today, I packed a sandwich to work.
Follow Wandile on Twitter (@WandileSihlobo) or visit his website at https://wandilesihlobo.com
He noted that “there are over 200,000 fast food stores in the US and the industry employees over 4 million people, adding 200,000 in 2015 alone. Hamburger chains dominate with a 30% market share, pizza 15%, sandwich shops 12%, Chicken 8% and Mexican food 7%” and the rest are unspecified food joints.
This prompted me to look at the South African picture, so I did a quick search and came across an interesting report by Insight Survey which spells out the current market dynamics of the South African fast-food industry. It’s evident from the report that South Africans love their chicken. The chicken was flying high, accounting for more than a third of the total fast food market, followed by burgers, pizza and fish reeling in at fourth place.
In 2016, the number of chicken joints was 1 504.
Trailing behind by just a handful of stores, burgers, were also amongst the country’s fast food favourites with 1 493 outlets. The pizza was third on the list with 999 stores. Fish are perhaps not a favourite of many, with just 376 fast food joints. Other unspecified joints totalled 410 (see featured image below).
I should have warned you that reading this article might give you ideas of approaching one of these delectable fast food joints. Unfortunately, I won’t be joining you today, I packed a sandwich to work.
Follow Wandile on Twitter (@WandileSihlobo) or visit his website at https://wandilesihlobo.com
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