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< What the Big Mac index says about the value of the rand
Economics Main Page >

South Africa's latest vehicle sales numbers

Category: Economics
​​Date:14 June 2018

Related Topics

This article takes a look at the latest vehicle sales numbers from NAAMSA and find that it is a very close battle between Volkswagen and Toyota for the most popular car manufacturing brand in South Africa.
Picture
Volkswagen vs Toyota
  • SA vehicle exports

So which car brands are the most popular in South Africa?

The bar chart below shows the total vehicle sales for 2018 (up to May 2018) per car manufacturer. And as readers can see the battle for the top spot is very close with Volkswagen and Toyota battling it out for top selling car brand in South Africa.
chart created with amCharts | amCharts
Based on the data above, Volkswagen has sold 28 615 cars in South Africa during the first 5 months of 2018. Volkswagen vehicle sales makes up 19.54% of vehicles sold in South Africa. Toyota comes in a close 2nd with them having sold 26 739 vehicles in the first 5 months of 2018 in South Africa, which means Toyota sold 18.26% of all new vehicles sold in South Africa so far in 2018.

Surprising to some readers might be the fact that Hyundai is the 3rd best selling vehicle manufacturer in South Africa, with them having sold 13 629 cars so far in 2018, or 9.3% of all new vehicles being sold in South Africa.

The battle of the big 3 German car manufacturers are broken down below:
 Mercedes-Benz (6th place): 7 276 vehicles (or 4.97% of all new vehicles sold)
BMW (7th place): 6 932  vehicles  (or 4.73% of all new vehicles sold)
Audi (12th place): 3 750  vehicles  (or 2.56% of all new vehicles sold)

Picture
Audi dealership
So its clear the top three car brands in South Africa is Volkswagen, Toyota and Hyundai with the three of them selling 47.1% of all vehicles sold in South Africa during the first 5 months of 2018. So how are new vehicle sales in 2018 comparing to the same time period last year? The summary below shows the vehicle sales for the first 5 months of 2017 compared to vehicle sales for the first 5 months of 2018:
  • 2017:  148 135
  • 2018: 146 446
Its clear that new vehicle sales in 2018 have declined slightly or put into numbers by 1 688 vehicles or (-1.14%) compared to 2017. An indication that consumers are struggling and not to keen on making debt to buy vehicles? 

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  • ​SA vehicle exports​


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