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Blog : 27 October 2016 (South Africans boozing it up)
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Ever wondered if you drink a lot compared to others? Just how much do South Africans drink, and what do they drink and how much money do they spend on drinks? We take a look at how much money South Africans spend on alcohol. The animated graphic below shows the Rand value spent per liquor type. South Africa is well known for its beer drinking prowess, but when looking at overall expenditure on booze, we find that it's not just beer making up the bulk of South Africa's liquor spend. South African's seems to have a wide variety of favourites when it comes to drinks.
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Cheers!
Below the animated graphic breaks down the proportion of each liquor type to overall alcohol expenditure in South Africa. Note the figure shown here is for the full year 2014 as released by SAWIS.
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So the two animated graphs shows both Rand value spent on various alcoholic beverages and then the actual volumes in terms of number of litres sold. While beer makes up 78% of the volume of litres sold, it only makes up 55% of money spent on it. In 2014 South Africans drank 3billion litres of beer. That amounts to roughly 57L of beer per person in South Africa. Thats roughly 170, 330ml beer cans per citizen per year in South Africa. Or a beer per person linving in SA every second day.
No other beverage type comes even close to matching those numbers. In terms of RTD's (ready to drink beverages such as ciders and spirit coolers) it equates to 8L per person in South Africa (or a cider per person every 16 days).
On the spirits front in terms of number of litres consumed, it's a close battle between whiskey and brandy. With 40.8million litres of whiskey sold and 30.6million litres of brandy being sold. Vodka coming a distant third with 18.2million litres sold. So apart from beer, South Africans clearly fancy their whiskey and brandy. Interesting to note the difference in average price between whiskey and brandy. Based on value spent and litres sold, whiskey costs on average R208 a litre while brandy costs R153 a litre. Rum seems expensive a litre with it costing R176 a litre (being more expensive than brandy).
Wine sold a total of 332.1million litres in South Africa, roughly as many litres of wine sold as litres of brandy sold. Wine cost an average of R31 a litre.
Beer worked out to R16 a litre and RTD's R28.40 a litre.
In total spending on alcoholic beverages amounted to R90.6billion in 2014 and 3.9billion litres of alchol was sold. This works out to R1678 spent on alcoholic beverages per person in South Africa and a total of 73L per person consumed in 2014.
And according to Stats SA's latest CPI expenditure weights, South Africans spend roughly R6 out of every R100 spent on Alcoholic Beverages and Tobacco products. And this amount seems to be increasing over time. Seems the saying that Alcohol is life's lubricant holds especially true for South Africans.
Here's to another round! Cheers!
On the spirits front in terms of number of litres consumed, it's a close battle between whiskey and brandy. With 40.8million litres of whiskey sold and 30.6million litres of brandy being sold. Vodka coming a distant third with 18.2million litres sold. So apart from beer, South Africans clearly fancy their whiskey and brandy. Interesting to note the difference in average price between whiskey and brandy. Based on value spent and litres sold, whiskey costs on average R208 a litre while brandy costs R153 a litre. Rum seems expensive a litre with it costing R176 a litre (being more expensive than brandy).
Wine sold a total of 332.1million litres in South Africa, roughly as many litres of wine sold as litres of brandy sold. Wine cost an average of R31 a litre.
Beer worked out to R16 a litre and RTD's R28.40 a litre.
In total spending on alcoholic beverages amounted to R90.6billion in 2014 and 3.9billion litres of alchol was sold. This works out to R1678 spent on alcoholic beverages per person in South Africa and a total of 73L per person consumed in 2014.
And according to Stats SA's latest CPI expenditure weights, South Africans spend roughly R6 out of every R100 spent on Alcoholic Beverages and Tobacco products. And this amount seems to be increasing over time. Seems the saying that Alcohol is life's lubricant holds especially true for South Africans.
Here's to another round! Cheers!